E-commerce
Using Spellbound in Klaviyo Flows
Recommendations on using interactive widgets in your flow emails
Dima Lkh

You can get started with interactive experiences using the pre-made form and email templates we've created for you in your account. These templates are designed to enhance your customer engagement, simplify your workflow, and help you collect valuable insights from your subscribers.

Welcome Flow

  • Preferences Survey for Communication (Example): Include a simple, engaging survey to understand the subscriber's preferences, such as content types, frequency, and topics of interest. Use this data to personalize subsequent emails, ensuring content relevance.
  • SMS Opt-in Widget (Examples): Incorporate an SMS opt-in widget. Highlight the benefits of opting in, such as exclusive deals or instant updates.
  • Product Quiz for Non-Purchasers: Integrate an interactive product quiz to guide new subscribers (who haven't made a purchase yet) through a personalized product discovery process.

Abandoned Cart Flow

  • Abandoned Cart Smart Survey: Implement a survey within the abandoned cart email to understand the reasons behind cart abandonment. Offer a personalized incentive, like a discount or free shipping, to encourage completion of the checkout process. For those who respond to the survey, send a follow-up email addressing their specific objections. This could involve offering additional product information, customer testimonials, or a more compelling offer.

Subscription Cancellation Flow

  • Feedback Request with Win-Back Offer: After a cancellation request, implement a survey in an email asking for feedback on their decision to cancel subscription. Include a simple, quick survey to collect insights that can be used to improve product or service and reduce future churn.

Post-Purchase Flow

  • Satisfaction Survey or Reviews: Send a satisfaction survey to gather feedback on the purchasing, delivery experience, and/or product satisfaction.
  • Cross-Sell Recommendations quiz: Based on purchase history, send an in-email quiz to help them choose other products to encourage additional purchases.
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