As the holidays roll around, most of the country will sit back, relax and enjoy some time off.

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Unfortunately in DTC land - this is probably the most intense time of the year.

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Black Friday and the Christmas shopping season require a TON of work from DTC brands. It’s stressful. We get it.

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So, that’s why we wanted to share a few of our holiday themed emails to provide some inspo. Hopefully this can lessen the burden of coming up with last minute designs and objectives for your email campaigns. ✨

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Happy Hump Day Email Marketers. Let’s get into it.

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Unfortunately in DTC land - this is probably the most intense time of the year.  Black Friday and the Christmas shopping season require a TON of work from DTC brands. It’s stressful. We get it.  So, that’s why we wanted to share a few of our holiday themed emails to provide some inspo. Hopefully this can lessen the burden of coming up with last minute designs and objectives for your email campaigns. ✨  Happy Hump Day Email Marketers. Let’s get into it.

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Card Flip Game

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Cool looking cards here, right?

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Card flip is the term we use for our games where customers choose between multiple objects to find a reward.  Check out this amazing design from our friends at IL Makiage where picking pumpkins can get you a GWP.

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The fun part about our card flip games: you can use any branded image as the clickable asset. So while this one was Halloween themed, for Thanksgiving or Christmas that can easily be swapped for a Turkey or Christmas present. Or really, whatever you want!

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Games like this tend to generate anywhere from 3-7x more clicks per email than regular campaigns. As a result, brands’ domain reputation receives a boost and their emails will end up placing in Primary inbox more often.

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Landing in the primary inbox is CRITICAL for success during Black Friday, when consumers receive almost 700% more emails than typical weekends.

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View other gamification examples here.

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SMS Early Access Campaign

It’s a well-known marketing secret that SMS open rates tend to significantly outperform email open rates. I don’t know about y’all - but I am not someone that can stare at that red dot on iMessage without opening every text.

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As a result, its a highly profitable channel for any DTC brand. Yet email lists tend to be way smaller than their SMS counterparts in size, causing brands to miss out on crucial revenue.

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Your customers are looking forward to your holiday sale. Chances are - they might even want to order now, and get ahead of their holiday shopping. The best way to incentivize your loyal fans is by having them opt into SMS to get early access to your sale.

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Caden Lane did an amazing job of this with their Christmas Collection early access SMS campaign. It collected hundreds of phone numbers in the process, and now they can convert them when the time is right.

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View other SMS opt-in examples here.

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Gifting Quiz Campaign

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Gifting season can stress people out. It’s important to help them navigate the buying process by helping them decide what to buy from your store. To do so - try using Spellbound’s quiz builder to create a Holiday Gifting Quiz.

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A gifting quiz do a few things:

• Lead to higher LTV amongst quiz takers vs non takers.
• Collect critical data on demographics, preferences and behavior.
• Provide tailored offers and solutions to customers’ needs.

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Tons of brands use quizzes on their website for exactly the reasons above. To get even more responses, try implementing a quiz embedded in your emails. It’s a group that has already indicated they WANT to hear from you, and typically sees higher submission rates.

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Plus, we just launched a new feature: any quiz built in Spellbound can now also live on your site!

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No need for other expensive quiz or survey platforms - simply use Spellbound to collect responses from your customers in-email and on-site in a way that automatically populates to their Klaviyo profile.

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Besides gifting quizzes, there’s a few other use cases to experiment with during the holidays. Try out a communication preferences survey to see how customers want to hear from you. Or, incorporate a post purchase survey to better understand attribution.

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Read about how Spellbound Surveys can collect 16x more data here.

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TLDR:

Holiday emails are a fun way to express your brand while communicating strong offers when your customers have the most intent of the year.

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The above three examples are ways to incorporate Spellbound’s interactivity that will set yourself apart from other brands in your customers’ inbox.