Founded in 1993, Purity Products has been a trusted name in the nutritional supplements world, offering a wide range of products for joint health, heart health, brain health, and overall wellness.

With a large and diverse customer base, Phil Levner, the Email & SMS Marketing Manager at Purity Products, needed a way to gather detailed data on customer preferences and health concerns to tailor their offerings and communications more effectively. Traditional survey platforms led to high drop-off rates, so Phil turned to Spellbound for a more engaging solution. We caught up with him to learn about his experience using our platform.

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The Challenge

"We aimed to gather valuable data to tailor our future communications and offerings better."

Purity Products' primary goal was to understand their customers' preferences regarding products, content, and health concerns. Past attempts with external surveys didn't work out well, as they had high drop-off rates.

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The Solution

Using Spellbound's interactive forms, Phil embedded the survey directly within an email, making it super easy for customers to complete without leaving their inboxes. This minimized friction and maximized engagement.

"Partnering with Spellbound has revolutionized our email marketing strategy. The interactive forms provided an unparalleled experience for our customers, significantly boosting engagement and completion rates."

The email began with a friendly header, "Help Us Help You!" and a brief explanation of what to expect from the survey. It included six questions covering topics from how customers learn about new health products to what types of products they're most interested in and how often they want to hear from the Purity Products team. The thoughtful approach showed customers that Purity Products truly cares about their needs and preferences.

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At the end of the survey, Purity Products offered a 33% discount and a free shipping code as a thank you for participating. This gesture not only made customers feel appreciated but also added an extra layer of goodwill.

The Results

• 3X Increase in Form Completions: The survey saw triple the number of completions compared to traditional methods.
• Revenue Generation: Even though the main focus was on gathering data, the email still generated standard campaign revenue.
• Enhanced Customer Segmentation: The data collected allowed for more precise customer segmentation for future campaigns.
• 10.50% Click Rate: The email achieved a significantly high click rate, showing strong customer engagement.

"By keeping the survey within the email, Purity Products reduced friction and barriers, leading to higher engagement. Directing customers to relevant products based on their responses not only helped us collect valuable data but also delighted and converted ready-to-buy customers."

What's Next?

"I am excited to continue using Spellbound to further understand our customers and provide them with the products and information they need to Enjoy Life Healthier™. The insights and engagement tools offered by Spellbound will definitely help us deliver a more personalized and enriching experience for our customers."
- Phil Levner

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_{About Purity Products®: Founded in 1993, Purity Products® is committed to delivering science-backed nutritional supplements to support optimal health and wellness. With a focus on high-quality ingredients and rigorous testing, Purity Products® offers a wide range of supplements for joint health, heart health, brain health, and overall wellness. Their dedication to innovation and customer satisfaction has made them a trusted name in the industry. Learn more at Purity Products.}